About me

My name is Ymar Frenken and I am a technologist. I have experience in both designing and developing applications for the web. At the moment I work as a Senior CRM manager Team Lead at HolidayPirates. Prior I worked at Zalando.

My expertise is building customer-orientated experiences by using customer relationship management technologies. I like to spent time learning new skills. At the moment I am learning electronics and building a drone.


🍔 Burgers, 📻 Anjunadeep, 👨‍🍳 Cooking, 📷 Photography, 🌇 Berlin, 🏃 Running, 🏝 Traveling


Team Lead CRM at HolidayPirates GmbH (2016 - now)

Leading and managing the CRM team, which is responsible for analysing user behaviour and building customer lifecycle campaigns through 10 international markets. Defining the technical and strategical roadmap for the CRM team.

CRM Developer / Project Manager at Zalando (2015 - 2016)

Building relationships with customers by focusing gaining a holistic view of the customers during all stages of the customer life cycle. My main responsibility was the technical development and implementation of high performing email campaigns for all international markets, ventures and loyalty projects.

Product Designer / Consultant at Daywize (2013 - 2015)

Responsible for the front-end design of the Daywize Cloud suite and providing clients with technical consultancy of platform migrations, API’s and new features.

Freelancer at Ymar.co (2010 - 2015)

Designing and developing responsive websites, landing pages and social media applications for clients.


Interaction Design at Zuyd University (2008 - 2013)

Bachelor of Computer science degree with a curriculum focussed on building user-centered apps and websites.

Minor Interactive Digital Media at Northwest Missouri State University (2010)

Interactive digital media is an integrated curriculum from the departments of computer science, mass communication and art.


CRM Platforms: Emarsys Marketing Cloud, Selligent Campaigner, Push Notifications

Project Management: Trello, Jira, Confluence

Adobe Creative Cloud: Photoshop, Illustrator, InDesign, After Effects

Interface Design: Sketch, Balsamic, Invision

Development: HTML5, CSS, JS, Git, Jekyll, WordPress

Channels: Email, App Push, WhatsApp, Facebook Messenger


Build in Berlin with Tachyons and Jekyll